Elements and Performance Criteria
- Develop promotional strategies
- In collaboration with relevant personnel, match aspects of artists and creative acts with potential target markets
- Undertake appropriate risk analysis in relation to the promotional viability of artists
- Identify activities that could be included in promotional strategies
- Investigate the potential of all media outlets for promoting artists and creative acts
- Document, discuss and revise promotional strategies as required
- Promote creative acts
- Facilitate the development and distribution of promotional material to advance profile of artists
- Ensure promotional materials are developed in line with design principles that reflect artists' image and meet target market needs
- Use testing and sampling strategies to determine the response of target markets to promotional materials
- Create publicity opportunities for artists and capture them for future use
- Develop promotional networks
- Review promotional strategies